A: Since our founding back in 1987, we have remained focused on crafting a better down jacket. By selling direct-to-consumer, we are able to maintain oversight and control over every facet of our business — starting with our production process and going all the way through order fulfillment — allowing us to offer the best quality materials and accessories without sacrificing quality, and without the retail markup.
And by maintaining everything we do from design and development to customer service in-house, we are not only able to better communicate with each other, but also with our customers. This allows us to send any customer feedback and issues directly to our team for review and consideration. Ultimately, this provides us with a much better understanding of our own products and the needs of our customers; which has enabled us to improve our products, while maintaining the highest level of customer service at the same time.